Virtual, Sales: Principles of Navigating the Sale with Shannyn Lee from Win Without Pitching

Principles of Navigating the Sale

There are six key principles to keep in mind during the buyer’s journey. We’ll explore how winning the race to object or embracing silence, among other principles, can put you in the driver’s seat during the sale. Activating these principles brings confidence and allows you to embody the expert in each and every interaction with your audience.

Shannyn Lee, Managing Director, Win Without Pitching 

Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role at a well-regarded Seattle design firm. It was there she began her relationship with WWP as a client in 2005. Shannyn eventually moved to Catapult New Business where for almost four years she worked with agencies of various disciplines and size, building and leading their business development programs. Throughout her journey she remained an advocate of the WWP approach to new business development. Her time on the front lines of agency business development coupled with many informative years on the client side, has given Shannyn a unique perspective into what marketers are looking for in agencies and what agencies must be doing to compete and win. Shannyn is Managing Director at WWP and lives in Seattle with her husband, daughter, one dogs, 6 chickens, 60,000 honeybees and one horse.