JWE National: From Rates to Riches: A Service Provider's Guide To Pricing & Packaging

Michal Eisik, the Founder & CEO at MichalEisik.com and CopyTribe will lead this workshop targeted towards:

• B2B and B2C service providers with small teams (0-10 employees) and possibly a bookkeeper, but not necessarily.

• Facing common challenges like differentiation, competition, and pricing strategies

• Feeling overwhelmed by multiple offers and unsure of what to focus on and promote

It will cover:

• 2 core pricing models (and how to know which makes sense for you) 

• 2 reasons why pricing cannot be an afterthought

• 4 ways to be transparent around pricing — for different stages of business

• The one thing you must have if you publish your rates

• The 6-step freelancer pricing journey, and how to find your sweet spot

• 6 reasons why you should create packages — and 2 reasons why most people don’t 

• 4 crucial facts to follow when packaging your services

• How to decide what to put in each package (yes, there’s a science to it) 

• How to design them on your website or rates sheet