JWE National & YU: Marketing and AI: Navigating Technology Tools in Business

In today's fast-paced digital landscape, the integration of Artificial Intelligence (AI) into marketing strategies has become indispensable for businesses aiming to stay competitive. This webinar explores the symbiotic relationship between marketing and AI, offering insights into how businesses can effectively navigate the myriad of technology tools available. From personalized customer experiences to data-driven decision-making, the session delves into practical applications of AI. Expert speakers will discuss best practices, challenges, and emerging trends, empowering attendees with the knowledge and strategies needed to leverage AI effectively in their business endeavors. Whether you're a seasoned entrepreneur or new business leader, join us to discover how AI can revolutionize your approach to marketing.

Presenters: Tamar Avnet, Ph.D., Full Professor of Marketing and Online MBA Program Director at Yeshiva University
Travis Tae Oh, Ph.D., Assistant Professor of Marketing at Yeshiva University