Virtual, Marketing: The Building of a Brand with Avital Eusgeld
Building the brand - when it comes to your business - it’s the single most important investment you’ll make.
Branding is at the core of your marketing strategy, so branding must come first. Even if you are a startup, it is essential to clearly define who you are as a brand—before you begin to devise your specific marketing methods, tools, strategies, and tactics.
In this session we will look at the three core components to building a brand: brand strategy, brand identity and tone of voice.
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