Virtual, Marketing: The Building of a Brand with Avital Eusgeld

Building the brand - when it comes to your business - it’s the single most important investment you’ll make.

Branding is at the core of your marketing strategy, so branding must come first. Even if you are a startup, it is essential to clearly define who you are as a brand—before you begin to devise your specific marketing methods, tools, strategies, and tactics.

In this session we will look at the three core components to building a brand: brand strategy, brand identity and tone of voice.